Today, Vine is used very actively by thousands of users from all over the world, including well-known brands. Companies are actively using this simple format to add value to their marketing campaigns. For instance, the advertisement of MTV VMA Awards was made as a Vine video.
“Vine helps companies create videos aimed at advertising new and unique products or services,” said Issa Asad, a Miami, Florida-based entrepreneur and CEO of Q Link Wireless, LLC, and Quadrant Holdings, LLC, located in Dania, Florida.
As many as five new Vine videos pop up on Twitter each and every second. The official Vine’s site boasts of more than 40 million registered users. In other words, the format of short videos is now booming and is very likely to only grow in popularity.
The following are some things Issa Asad says you should do to add creativity to your Vine videos.
You are limited by the application’s functionality and video’s duration. Hence, you should be creative. You must come up with some new and innovative ideas. Remember that Vine’s community encourages creativity and willingness to experiment. The content must be interesting and captivating. You must prove the quality of your product to the audience. For this purpose, you need some entertaining elements. It would also be a good idea to demonstrate how the product can be used. In this way, you can make connections between your product and your brand.
Think of more than one interpretation of the story. You can try filming in different styles or change the style each time you make a Vine video. Also, think of collaboration with some well-known Vine directors.
You don’t have much time to tell a very long story, so cut it and make it as understandable as it is only humanly possible. Remember, it is possible to tell a whole story in just six seconds. But don’t forget that creativity and style matters. Make sure that the video is visually appealing – you may want to change the duration or cycles of it. And in some cases, you will only need to change the lighting.
Your viewers will tell you exactly what’s wrong or right with your videos. Don’t give up and keep experimenting.
If you already have some interesting content, you can easily expand your followers’ base. Just share your Vine videos through your social network accounts (e.g Twitter, Facebook, Tumblr). Create appropriate hashtags for your videos. You can even create a unique hashtag for your brand. Choose correct categories and channels for your videos. It will help users find some interesting and viral content.