5 Brands Doing
Cool Things on Vine
There are 5 brands doing cool things on Vine. Just like you can create some cool, creative, sublime, hilarious and even sophisticated content with only 140 characters, so can you with only six seconds of video. The popular Vine video-sharing tool has been a brilliantly creative revelation in the social media world. Its popularity has spawned a micro culture among its fans.
Using specific apps in the renowned iOS and Android market, “Viners” record short six-second videos with extremely captivating content. These videos are then shared on Facebook and Twitter, as well as to what has come be known as the “Vinersphere”.
Six seconds may seem insufficient to convey any meaningful info, however it has proved to be just quite the opposite as consumers continue to embrace Vine.
With a ready market of consumers, corporate brands find it as a way of engaging the social media (while popularizing themselves) with informative, creative and even ridiculous content. Here are five brands doing cool things on Vine.
- #YourChucks (Urban Outfitters teaming up with Converse)
Urban Outfitters, which is exceedingly pro-Vine, teamed up with clothing retailer, Converse, to launch a really awesome and engaging contest dubbed #YourChucks. The contest involved a series of prizes won by the users who submitted the best Vines. The Vines had to encapsulate “a day in the users’ Converse kicks’ life”.
- #NotYourFather’sBrowser (Microsoft’s Internet Explorer 10) Microsoft created this “Not Your Father’s Browser” series in a bid to max up the coolness meter of their browser, Internet Explorer 10. The series features video episodes showcasing features of the browser (an example is the HTML5) which have become a hit in the online world.
- #6SecondScience (General Electric) General Electric found out six seconds is just sufficient to capture consumer’s attention and deliver a few useful tips and tricks. This led to the development of the “6 Second Science” campaign which is aiding popularize their brand while making science fun.
- #OreoSnackHacks (Nabisco’s Oreo cookies)
Nabisco baked up a couple of really cool Vine videos in a campaign series knighted “Oreo Snack Hacks”. These videos exhibit simple tricks to enhance our cravings of their sweet tasty Oreo cookies. One of the popular videos, shows how to douse three Oreos into a glass of milk all at the same time.
- #FixInSix (Lowe’s) Lowe’s created a do-it-yourself series dubbed “Fix In Six”; It portrays cool captivating tricks using the “Vine” videos, largely incorporating the stop-motion that’s synonymous with Vine. One of the videos shows an animated clip describing how Cayenne pepper can be used to prevent squirrels from feeding on plants. Another shows how to rid of crayon markings, made on the wall by your kid, using WD-40, while yet another stop-motion clip teaches how to unscrew a stripped screw. These videos are shared on Pinterest and a Fix In Six blog on Tumblr, where they are easily accessible to Vine consumers.
Youtube, being the most popular video sharing service, has its “Youtube channel” subscribers creating “Best Vines” and “Vine Compilations” mixes featuring some of the most impressive vines in the “Vinersphere”.
With several social media tools coming to the fore, Vine videos has become arguably one of the coolest and most engaging tools to suffice; it will only get better and cooler as the age of the Internet surges on.